September 11, 2023 SEONews
The Government’s Latest Antitrust Case Against Google Could Be … – Investopedia
The U.S. government’s latest antitrust case against Google (GOOGL, GOOG) could be the biggest case against big tech in decades, drawing parallels to its showdown with Microsoft (MSFT) in the 1990s, with the potential to drastically alter the internet search market.
Key Takeaways
- The government’s lawsuit against Google could be its biggest antitrust effort since it unsuccessfully took on Microsoft in the 1990s and early 2000s.
- Federal regulators have alleged for years that Google engages in anticompetitive practices in the search and digital advertising markets.
- In the event of a federal victory—or a Washington-enforced breakup of the tech giant—consumers and internet users could eventually benefit from a wider option of search engines.
- Federal regulators have historically gone after some of the biggest companies of the day, including Microsoft in the 1990s and IBM and AT&T in the 1970s.
Proceedings are set to begin in an antitrust case Tuesday that will pit the U.S….
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source: https://news.oneseocompany.com/2023/09/11/the-governments-latest-antitrust-case-against-google-could-be-investopedia_2023091150082.html
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