The future of the information economy is in flux as internet search … – GeekWire
Editor’s note: This is a guest commentary from Oren Etzioni, former CEO and current technical director at the Allen Institute of Intelligence, a Seattle-based organization at the forefront of natural language processing research.
The integration of ChatGPT into Microsoft’s Bing search engine heralds a tectonic shift for consumers, publishers, and advertisers on the web.
In recent weeks, Bing has gotten a lot of buzz, and Google has lost $100 billion-plus in market capitalization. But changes over the next five years will be far more profound.
What seemed like a staid and steady web search industry, largely monopolized by Google, has been thrown into disarray by the fact that content generation is now instantaneous, fully automated, and its cost is rapidly dropping toward zero.
This shift means that authoritative sources and genuine experts will be more important than ever.
For consumers, more efficient search has a long history which includes Google’s knowledge panels (2012),…
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