The future of SEO and why it’s not dying – Search Engine Land

As someone who has built a career in SEO, it is hard for me to write the words “death” or “dying” and SEO in the same sentence.

Yet, here I am with one of those topics… I’m here to talk about what is to come in SEO, as prophetic as that sounds, based on the context of the past and what we’re currently seeing.

Change is scary. In SEO, we’ve seen it before. Yet, the constant remains – searchers still need to find our organizations, brands, and clients in search engines.

Over the years, we’ve seen direct answers, more prominent ads, and many other things decrease exposure and click-through rates from organic search results.

Still, we’ve yet to see a worst-case scenario play out. The SEO industry has continued to adapt and become stronger.

What does AI mean for SEO?

Yes, getting on to what all this means. Friends and colleagues have asked me several times in the past few weeks whether SEO is relevant or will exist with the rise of AI.

My answer to each has been that there’s a constant…

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The post The future of SEO and why it’s not dying – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/05/18/the-future-of-seo-and-why-its-not-dying-search-engine-land_2023051844943.html

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