The Future of PPC: 4 Clues From Google That Tell Us Everything – Search Engine Journal
Google has left us some helpful clues as to the future of PPC. Here are five predictions every PPC marketer should consider.
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When I was a kid, my favorite mysteries were the Sherlock Holmes novels by Sir Arthur Conan Doyle.
They all had their great quotes, but one of my favorites was from The Hound of the Baskervilles when Holmes tells Watson:
“The world is full of obvious things which nobody by any chance ever observes.”
I want to think that if Sir Doyle were alive today as a digital marketer in paid search, he might rephrase this quote to say something more like: “Google always leaves a trail of breadcrumbs, straight to the future of PPC, if you just take the time to look.”
I recently decided to look, and the results I found were eye-opening.
I came across more breadcrumbs than I could count, and many of them led…
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