The future of CX depends on innovative generative AI and data … – Search Engine Land
In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line.
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In this episode of the MarTech Podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.
Tune into the podcast and learn:
- The importance of a solid data foundation for customer experience.
- Marketing’s evolving role in shaping CX.
- How to keep up with emerging technologies like generative AI like ChatGPT.
Guest
Jenn Atkins, Chief Marketing Officer, Dun & Bradstreet
Jenn loves a good laugh, a great read and connecting with people, and she brings that philosophy to her approach to marketing. She started her career in…
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source: https://news.oneseocompany.com/2023/07/26/the-future-of-cx-depends-on-innovative-generative-ai-and-data-search-engine-land_2023072648123.html
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