The Flooded Zone – The Dispatch

The internet is vile and beautiful, awful and awesome. It has completely warped, ruined, and improved the news economy, and I wouldn’t be writing this without it. The Dispatch wouldn’t exist to publish me. Tablet couldn’t have given me a fellowship. My scribblings would’ve remained in a leather-bound notebook, never reaching the eyes of others, were it not for blogging on Medium. Perhaps surprisingly, we’ve arrived at a promising place for the digital press, with new publications relying on paid subscriptions and quality work instead of chasing clicks for ad revenue. But, as we move ahead, it’s worth looking back at what brought us here.

Enter Traffic, Ben Smith’s new book on the rise of online press. Smith writes, “Traffic was, literally, just the record of the request your desktop computer made of the computer hosting the article you were reading.” It quickly became the new oil of the digital economy, as Smith demonstrates by focusing on two men who were among the first to…

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