August 16  SEONews

The fall of the search engine? How AI can change online discovery – Racine County Eye

Much has been made of the rise of artificial intelligence applications recently, with most of the attention going on OpenAI’s ChatGPT. The chatbot has obviously taken the world by storm, and that has led to many wild predictions about AI’s role in the future. Not everyone, and we include software experts like Grady Booch, is convinced that AI will reach some kind of superintelligence. Sure, we can use ChatGPT to write passable essays, and it may be inserted into activities like online customer service or basic coding, but some believe that much of the talk is hyperbolic.

That said, we can point to some sectors that are ripe for supplantation, and perhaps the most intriguing is online discovery, i.e., search engines. Indeed, many in the tech industry are pushing this idea, and it has been fueled by a sense that Google, in particular, dropped the ball with Search over recent years.

For a couple of decades now, we have become accustomed to the idioms “just Google it” or “Google is…

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