The end of Google’s dominance: A new era in search – Legal Futures
For two decades, Google has been synonymous with online search. ‘Google’ became a verb, demonstrating the company’s dominance in this aspect of digital life. It is, however, a product of the 1990s and early 2000s – developed for desktop and unable, at that time, to anticipate the prevalence and impact of the smartphone.
Today, the winds of change are blowing, and Google’s once-unassailable position is being challenged on multiple fronts. The rise of alternative search platforms like TikTok, the emergence of AI-driven tools like ChatGPT, and the development of federated search by Apple are signalling the end of Google’s unchallenged reign.
If you rely on Google for new business opportunities, then there are challenges and opportunities ahead.
TikTok
Don’t stop reading here, please.
TikTok, despite your potentially negative associations with viral dances and nonsense, has steadily emerged as a formidable search tool, especially among younger audiences. And guess what? Those younger…
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source: https://news.oneseocompany.com/2024/09/10/the-end-of-googles-dominance-a-new-era-in-search-legal-futures_2024091058306.html
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