The current state of Google local justifications – Search Engine Land
Local justifications are bonus textual snippets Google can use to enhance your listings in their local pack, local finder, and Maps results. Not all listings in a given set of results will feature them, but when they are present, the chief benefit is their ability to impact clickthrough rates (CTR) and conversions because they inform potential customers that your business has exactly what they’re searching for. One of the most appealing aspects of local justifications to local business owners and their marketers is that many of them can be directly influenced.
I first began seeing these special snippets in 2019, and first heard their official name from former Googler Joel Headley, but it’s been three long years since I’ve done a formal checkup on which justifications are currently available and what you can do to win them.
Time to check back in and see what’s changed, what’s stayed the same, and what you should be focusing on to optimize your listings.
‘Review’ justifications
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The post The current state of Google local justifications – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/24/the-current-state-of-google-local-justifications-search-engine-land_2025022460214.html
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