The Corporate Video Production Compendium: How to Win Business With Video

Video has come a long way since startling crowds with images of moving trains in the late 19th century. Today, it’s become an omnipresent medium for art, advertisements and everything in between. Whether you’re scrolling through your phone, streaming a movie or just walking past a digital billboard, you’ve likely noticed the power videos have to captivate viewers. But why is that?

One answer might be that we want the fastest, easiest solution. In other words, why spend 5 minutes reading an article when you could watch a 1-minute video that explains the same information? However, it’s not all about ease. When you present information in a professional video — that is, with a thoughtful script and accompanying footage or motion graphics — the visualizations help your message stick in the minds of your audience.

This audio-visual learning phenomenon is nothing new. Countless companies have been using corporate video content in their marketing strategies to great success. So how can you get started?

Here’s everything you need to know about corporate video production, including 10 examples to get you inspired.

What is a Corporate Video?

Quite simply, a corporate video is any professional video produced for a business by an internal team or an outside video production company. These assets come in a wide variety of formats depending on their target audience, purpose, message and distribution channel. For instance, you might deliver a short promotional video intended for...