The Corporate Video Handbook: Tips and Tricks (and How to Use Them)

Don’t let your brand be camera-shy. Corporate videos are becoming increasingly popular among marketers. With so much competition out there, your business can’t afford to get left behind.

Getting in front of a camera and explaining your business might sound daunting, but this doesn’t have to be the only way to create video-based content. There are many ways you can go about video creation. In this article, we’ll cover the benefits of using business videos and explore the variety of options available to advertise your products and services.

Why Should You Create Corporate Videos?

It only takes the click of a mouse (or tap of a screen) to watch a video. There’s minimal effort involved — which is why your stakeholders love them.

As one of the most passive ways to consume content, videos are a prime tool for attracting quality customers and talent to your company.

In fact, 89% of people said a brand’s video convinced them to purchase a business’ product or service. Additionally, another 79% of people said they’ve been convinced to buy or download a piece of software or app after watching a promotional video.

Videos benefit both you and your audience as they can help to:

• Build brand credibility by establishing your company’s history, mission and values.
• Offer an accessible and digestible way for consumers to learn more about your business products and services.
• Create opportunities to showcase the valuable members of your team that work hard to contribute to your...