The Complete Guide to SEO for Dentists

What Is Dental SEO?

Dental SEO (search engine optimization) is the process of optimizing a dental practice’s online presence with the aim of getting more exposure in unpaid search engine results. It’s a marketing tactic that helps dentists acquire new patients.

For example, dental SEO can help you earn Google rankings like this:

And this:

This exposure can drive people to visit your website or contact your practice.

Dental practice SEO can benefit general dentists, orthodontists, pediatric dentists, periodontists, prosthodontists, oral surgeons, and endodontists. No matter their size or location.

Why Is SEO Important for Dentists?

SEO is important for dentists because many patients look for dental services and information through search engines.

For example, there are over 1.2 million Google searches for “dentist near me” in the U.S. every month. According to Semrush’s Keyword Overview tool.

If your dental practice doesn’t appear when people search for relevant keywords, you’ll likely lose business to one of your competitors.

You need to rank prominently, too.

On average, 27.6% of searchers click the top organic (unpaid) result. But only 2.4% click the organic result in position 10.

How to Do Dental SEO Marketing

Whether you’re doing SEO for a dentist or another business, the same SEO basics apply.

But dental practices should prioritize some techniques. Particularly when it comes to local SEO...