The Complete Guide to Marketing Automation in 2023

As digitalagencynetwork.com, we are proud to present our first e-guide of 2023 on marketing automation, based on extensive research with the industry’s leading digital agencies.

Marketing automation is now highly prevalent in our daily lives, even though the idea of automation only originated in the early 80s. Since then, the investments made in the marketing automation industry have soared, and today 75% of businesses use some form of marketing automation tools to automate parts of their workflow. And we believe that this massive growth in the industry will remain at the fore in the near future.

To provide a comprehensive overview of the marketing automation industry and its wide range of use cases, we have compiled The Complete Guide to Marketing Automation in 2023.

Our e-guide aims to shed light on the following topics and helps agencies dive deeper into the marketing automation industry:

• What is marketing automation?
• How can your agency benefit from marketing automation?
• What aspects of marketing can you automate?
• What does marketing automation mean for marketing agencies?
• How much time do agencies spend on their routine tasks?
• How to choose the right marketing automation tools?
• What is the future of marketing automation?

We put eight key questions to our member agencies, who are leading experts in their field. Their insights will be infinitely valuable for any professional to think through and design their own process to implement marketing automation to...