The Complete Guide to Content Mapping (+ Free Template)

If a user comes to your site to find high-level information on how to solve their problem, it’s not always realistic to expect that they’ll also be ready to make a purchase right away. Think of it as a business partnership. Two relative strangers have one meeting and then sign docs to be business partners the next day. It could happen, but…unlikely.

Therefore, content created for that type of person should be focused on other goals beyond selling. “Let me convince you” — type content that’s provided too early in the prospect’s decision-making journey may very likely turn them away from your company. On the other hand, making sure the selling content is placed where it’s supposed to be and in the right quantities is crucial for your business.

So, what’s the solution? What can you do to increase the likelihood that the content you’re creating, publishing, and promoting will speak to your intended audience, at the appropriate time and in the appropriate way?

Content mapping is your answer.

In this post, we’ll review:

• What content mapping is and why you need it
• The proper content mapping steps
• Tools for content mapping

We also created a content mapping template to help you easily make a content map of your own.

What Is Content Mapping (Content Maps)?

Content mapping is a technique that helps you create and deliver the right content to the right audience at the right time. You do this by creating content maps. A content map is a plan that aligns your content to the...