The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate – Search Engine Land

There’s good reason to suspect that Google uses CTR as a ranking factor. Here’s how Google addressed the topic over the years.

It’s the biggest mystery and controversy of Google’s search ranking algorithm. For a long time, the SEO community has debated: is the click-through rate (“CTR”) of search results listings a ranking factor? Or the closely related “bounce rate” and “dwell time”?

I present to you everything Google has ever said about this, along with some observations and opinions.

Clicks, CTR, bounce rate and dwell time

If you are newer to SEO, the concept of clicks or click-through rate (“CTR”) being ranking factors is simple to explain. Once a user performs a keyword search, they can then click on a listing on Google’s search results page. Google could count those clicks as a type of vote for the content in the results and lend more ranking ability to those listings that draw more clicks for the keyword in question.

Similarly, “dwell time” would be counting how long one…

Read Full Story: https://searchengineland.com/google-clicks-ctr-bounce-rate-ranking-388049

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source: https://news.oneseocompany.com/2022/09/23/the-biggest-mystery-of-googles-algorithm-everything-ever-said-about-clicks-ctr-and-bounce-rate-search-engine-land_2022092331148.html

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