The Best Strategy for Getting Results

Understanding user experience (UX) in search engine optimization (SEO) is about much more than page speed and content stability.

When optimizing UX from an SEO perspective, Google brings attention to how content is served, displayed, and viewed on a page. Ease of navigation, intrusive content, and design features are each important for earning higher organic search rankings.

In this article, we’ll dive deeper into how UX affects SEO and the most important metrics to track.

What is SEO and UX?

SEO is defined as a set of processes aimed at improving a website’s page rankings in search engine results. UX is defined as the overall experience that a user has when interacting with a website.

In a perfect scenario, UX design creates a seamless, intuitive, and enjoyable experience for each user. Every time a user has a positive experience, it increases the likelihood of repeat usage. And repeat usage is often tied to making purchases.

UX encompasses every single touchpoint an individual encounters—from the ease of navigation to the clarity of information to the overall design of a website.

In Google Search Central’s guidelines, page experience is explained with the following set of questions:

• Do pages have good Core Web Vitals?
• Are pages served in a secure fashion?
• Does content display well for mobile devices when viewed on them?
• Does the content lack an excessive amount of ads that distract from or interfere with the main content?
• Do pages lack intrusive interstitials?
• How...