The Beginner’s Guide to Deep Linking for SEO

What Is Deep Linking for SEO?

Deep linking for SEO is when you add links to specific, relevant pages on your website rather than general ones like the homepage. Like blog posts, pricing pages, and case studies.

This process helps your content rank higher on search engine results pages (SERPs).

And makes it easier for users to navigate your website.

Deep links can be internal or external. Internal deep links are links within your own content that point to your specific pages.

For instance, in our “Link Building for SEO: The Beginner’s Guide” piece, there’s an internal link to our “What Is Anchor Text? Best Practices for Optimizing Link Text” post.

While external links are backlinks from other websites that take readers to your relevant content.

Like this Backlinko piece that links to our anchor text blog post:

Why Is Deep Linking Important for SEO?

Links are one of the most important ranking factors.

Why?

Because links in and pointing to your content help you build credibility in the eyes of readers and search engines. Deep links, in particular, demonstrate the depth and breadth of relevant, useful content that your site contains.

So, deep links help you establish your Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Which play a key role in Google’s Search Quality Rater Guidelines.

Fun facts:

• In studying 11.8 million Google search results, Backlinko found that higher rankings were “strongly” correlated with a website’s link profile. And, on...