The Algorithmic Rise of Isekai Light Novels – Anime News Network

It’s been over half a decade since the isekai light novel anime boom, and it’s still showing no signs of letting up. Western anime fans are partly responsible for this; isekai anime are regularly among the top-viewed titles on Crunchyroll, and Crunchyroll has been actively pushing for books like The Rising of the Shield Hero to get an anime adaptation by joining the production committee. According to Kadokawa, isekai anime has even higher growth potential overseas compared to Japan.

In the publishing world, a HJ Bunko editor recently noted that In Another World With My Smartphone sells even better overseas than it does in Japan (although those figures aren’t necessarily the reason why the anime announced a second season).

This phenomenon isn’t limited strictly to the portal fantasy subgenre. These days, the term “isekai” is often used in the English-speaking world as a catch-all for pulp fantasy light novels set in video game-like worlds, whether the protagonist is an outsider to…

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