The Advantage Plus Advantage; How Disney’s Kingdom Becomes A Fortress – AdExchanger

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The Blackest Box

The name “Meta Advantage+” might confuse you into thinking Facebook has a streaming service. But the company is just following in Google’s footsteps.

Google launched Performance Max, a black box within a walled garden, late last year to replace Google Smart Shopping campaigns.

Advantage+ Shopping, Meta’s new solution for DTC and ecommerce sellers, is said to be a hit performance driver and takes a similar approach to Performance Max, which puts a retailer’s product catalog, creative and targeting parameters into the Google machine. Google then finds customers across Gmail, Maps, Search, YouTube and the Google ad network. Mobile Dev Memo has a good breakdown.

Brands must balance attribution reports against their own campaign control. Some Instagram brands, for example, explicitly don’t advertise on Facebook. Advantage+ Shopping campaigns don’t give advertisers the ability to exclude…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/friday-02092022/

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source: https://news.oneseocompany.com/2022/09/02/the-advantage-plus-advantage-how-disneys-kingdom-becomes-a-fortress-adexchanger_2022090229099.html

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