The 7 Best Business Video Examples That Will Soar Your Marketing Strategy

Which one of your elevator rides are you most proud of? Oh, you’re not proud of them?

It’s understandable. We don’t think about how elevators work, just like we don’t think about the brand behind attention-grabbing videos. And yet both work.

We don’t take the lift for excitement, but for convenience and time saving. In a way, corporate videos are the elevators of marketing: You simply push a button to get from A to B, and if you want to get to the fancy lounge on the 67th floor, it’s a lifesaver.

Why You Should Start Creating Business Videos

Branded videos are an essential part of every content strategy, along with written content, social media and vivid graphics. We’re not here to tell you one is better than the other.

But consider this: Even the strictest English teacher can’t resist that play button for an explainer video when the conditions are just right. Maybe a tutorial helped them learn how a social media strategist puts together a content calendar. Maybe they wanted to learn how to make their soufflé extra fluffy. Maybe they used the convenience of an animated explainer video with subtitles because their hands were covered in flour.

We will not judge. But it is worth considering why visuals are so powerful instead of declaring that they are. Whether it’s a ground story we identify with, interest in a feature we discover or sheer curiosity – something pulls you in.

So let’s take a look at why different video ads “just work”, and how you can use that...