The 3 Pillars of a Successful eCommerce Content Strategy

70% of B2C marketers use content marketing. Is your business in the 70%?

When devising an eCommerce content strategy, you may think it’s as simple as blogging about random topics that remotely relate to your products. Unfortunately, that’s not true. Once you get the content strategy for eCommerce right, the results are incredible. From gaining more traffic to building trust among users, it helps you check the tangible SEO parameters and the intangible parameters such as trust and credibility.

With a strategy consisting of target keywords, target audience, topics to cover, and the frequency of posting, you’ll easily stand apart from the online brands rat race. Through this article, you’ll get to know A to Z about eCommerce content marketing strategy. Let’s get to it.

Benefits of Content Marketing for eCommerce

1. Builds Brand Awareness and Authority

Building brand awareness is vital for all businesses regardless of the industry your business falls under.

When you consistently offer helpful information with engaging content like videos, social media posts, and case studies, your target audience learns more about your brand and its products. This ensures your business stays on top-of-mind of your potential and existing customers.

Social media strategies for eCommerce include creating SEO-friendly social media posts, sharing informative blogs about your products, creating video content, etc. This is a sure-shot way to build authentic relationships with the shoppers and...