The 3 Digital Marketing Trends for 2023

E-commerce has transformed at lightning speed this decade—and digital marketing isn’t far behind as it races to keep up. Marketers now need to be agile to an unprecedented degree. This means adapting their strategies to their customers’ ever-changing needs.

And as we look ahead to 2023, that also means we’ll see marketers constantly change how they engage and communicate with their audiences. I believe we will see them do this according to what will be this year’s 3 most important digital marketing trends.

1) Use AI to pivot on a rapidly evolving e-commerce landscape

AI is quickly becoming a must-have for marketers, a tool to scale their efforts to reach larger and wider audiences with tailored content and impactful campaigns. And as we work our way through 2023, we’re likely to see marketers find ever more sophisticated ways to leverage AI, imbuing their campaigns with unparalleled personalization—and at incredible scale. This will surely be key to connecting with and converting customers in a volatile digital landscape.

AI’s ability to scale personalization means that marketers will facilitate entire audiences to see exactly what they want to see, when and where they want to see it. That said, while it may be AI that makes this possible, ultimately it will still be the human aspect of personalization that gives brands the edge.

Combining a talented marketer’s intricate understanding of what makes their customers tick with the immense power of AI will make for...