The 12 Corporate Video Types and When to Use Them

It is not always easy to keep the attention of your audience content creation. Unfortunately, most consumers don’t have the time or motivation to read through your carefully crafted webpage – and images alone aren’t enough to convey the messages you need to convey.

This is where corporate videos come in.

There is minimal effort involved for consumers. They just click on a video and watch your brand message come to life. Read on to learn more about the different types of corporate video and how to build an effective strategy that converts potential buyers into loyal customers.

What exactly are corporate videos?

A corporate video is a term used to define all forms of corporate messaging through video communication. This can include brand awareness videos, explainer videos and customer testimonials. But these are just a few of the many business videos you can create.

Video marketing is a powerful tool to reach your audience, and it has become more and more popular in recent years; 91% of marketing professionals reported using video content as a marketing tool. Of those marketers, 87% said that videos increased sales, and 91% found that videos helped boost traffic to their business website.

The 12...