Thailand’s bold e-commerce sector eyes metaverse as next frontier – asianews.network

BANGKOK – Thanawat Malabuppha, CEO and co-founder of shopping search engine Priceza, said Thai e-commerce had grown exponentially over the past 17 years, thanks to the internet and Covid-19 crisis. Its success was due to its ability to satisfy consumers’ needs for convenience, diversity and promotions, he added.

“Even though Central continued expanding its branches, consumers prefer the internet rather than department stores as it meets their demand for convenience,” he said.

Under the government’s e-commerce development plan, Thailand is targeting e-commerce revenue of 5.35 trillion baht this year rising to 7.1 trillion baht by 2027.

Kulthirath Pakawachkrilers, CEO of business-scaling solution provider Thailand e-Business Centre, compared the potential of e-commerce in Thailand and China.

She calculated that it would take Thailand up to three years to catch up with China. She advised Thai companies to focus on winning metaverse customers’ hearts rather than luring them with cheap…

Read Full Story: https://asianews.network/thailands-bold-e-commerce-sector-eyes-metaverse-as-next-frontier/

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source: https://news.oneseocompany.com/2022/08/21/thailands-bold-e-commerce-sector-eyes-metaverse-as-next-frontier-asianewsnetwork_2022082127944.html

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