Terms Of The SERP 12/22/2023 – MediaPost Communications

When it comes to changes this year, “the waning power of the search engine results page might loom largest,” Brian Morrissey, founder of The Rebooting newsletter, said in a podcast. He referred to changes affected by artificial intelligence (AI).

Some believe the future role of media and platforms will be to channel narrow interests to people so that they can learn about something specific. I have heard this more than once. Historically, this has been the role of search engines, but it’s not clear whether the “workhorses” of yesterday will continue to drive that information in the future.

For example, Morrissey gets information from TikTok and X, which I’m not sure is a good thing. Perhaps something else is needed.

Morrissey and Troy Young, the former global president of Hearst Magazines, in a podcast this week discussed the next SERP and the promise of syndication — something reminiscent of the portal era.

“The end of the SERP is now and we can start to see what the new SERP…

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