Term Drift In SEO – Why It Matters – Search Engine Roundtable
The meanings of words and brands can change over time. The terms can drift to different meanings. Term drift happens, although it is rare amongst words and less rare with rebrands – but still, it happens.
When it comes to SEO, managing term drift on your older content can prove to be an important task.
The phrase “term drift” seems to have been created by Darth Autocrat (Lyndon NA) over here on X and it was in response to a brief case study shared by Glenn Gabe on X that explained and showed the importance of handling term drift within your content.
Glenn showed an example of where the core query for a page changed based on how people are now referencing the main topic. He said, “The original content referenced the old way it was being referenced. It was high quality content, but just didn’t reference the correct/current wording anymore.”
So what changed was to update the content based on how the world was referencing the new meaning of the word. He said, “the content was updated…
The post Term Drift In SEO – Why It Matters – Search Engine Roundtable first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/11/12/term-drift-in-seo-why-it-matters-search-engine-roundtable_2024111259003.html
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