Teen sisters school big brands on selling to Gen Z – Canada’s National Observer

It was a few years ago during trips to the mall that 17-year-old Peyton Verhoeven and her sister first noticed how bad brands were at trying to talk to them and their generation.

The longtime sidewalk lemonade stand owners decided to do something about it and ended up launching Canada’s first Generation Z consultancy, Think Gen Z.

“They were making cringy copywrite, cringy ads and not really speaking our language,” the Grade 11 student recalled in a recent interview.

The two have since built up a cross-country network of around 350 other young people who help them gather insights for companies, and Verhoeven recently pitched Walmart Canada on what it is doing well and poorly and what the future of retail should look like.

Generation Z, or Gen Z, is the age cohort that comes after Millennials, with members born between the mid- to late-1990s and early 2010s.

While only older members of the group are currently in the workforce, more than eight in 10 of them say they influence their…

Read Full Story: https://www.nationalobserver.com/2022/06/29/news/teen-sisters-school-big-brands-selling-gen-z

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