Technical SEO firm Deepcrawl rebrands to Lumar – BusinessCloud – BusinessCloud
Technical SEO leader Deepcrawl has rebranded as Lumar.
The Software-as-a-Service platform, fifth on our MarTech 50 ranking this year and founded in 2010, offers at-a-glance website monitoring capabilities and clear, actionable insights into websites’ technical health and performance.
The new Lumar branding was developed in collaboration with Verve, a branding agency, and based on extensive user interviews and market research.
A website’s technical foundations play a major role in search engine visibility and user experience — factors that heavily influence a business’s brand awareness, customer satisfaction, and sales.
For enterprise businesses with thousands or millions of pages on their site, maintaining a technically sound website that is optimised for search engines and poised to drive growth often involves multiple departments.
A pain point exists around uniting all of the varying roles that work on a website, including marketing, SEO, engineering, product, UX, and…
Read Full Story: https://businesscloud.co.uk/news/technical-seo-firm-deepcrawl-rebrands-to-lumar/
The post Technical SEO firm Deepcrawl rebrands to Lumar – BusinessCloud – BusinessCloud first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/10/03/technical-seo-firm-deepcrawl-rebrands-to-lumar-businesscloud-businesscloud_2022100331997.html
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