Tech Matters: How to use Google’s Year in Search to build business – Standard-Examiner
Google last week revealed its annual Year in Search report for 2022. While sobering world events — the war in Ukraine and the death of Queen Elizabeth — ranked in this year’s top five global searches, the winner was Wordle, the popular online word game now hosted by The New York Times, and two cricket matches featuring India. The results may say more about the popularity of Google in India than anything else.
You can also search by country to see what U.S. users searched for. Here, Wordle still tops the list but is followed by election results and three people who died: Betty White, Queen Elizabeth and Bob Saget. But the real insights start when you dive into local searches. For the first time, Google offered a local search hub. Type in a U.S. city or zip code and Google will reveal the top trends in that area. In addition to giving a list of the top 10 searches in major cities, Google highlights anything particularly unique about the city’s search trends. While the results will…
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source: https://news.oneseocompany.com/2022/12/14/tech-matters-how-to-use-googles-year-in-search-to-build-business-standard-examiner_2022121437554.html
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