Taylor Swift’s Singapore Concert Frenzy Propels UOB Card Signups – Bloomberg
Taylor Swift fans across Asia have flocked to sign up for United Overseas Bank Ltd.’s cards as the frenzy to get hold of the pop star’s Singapore concert tickets heats up.
Daily average credit card applications across Singapore, Thailand, Malaysia, Indonesia and Vietnam jumped 45% in the week Swift announced her concert dates, compared with earlier in June, UOB said in response to Bloomberg News queries, as fans try to get in on a presale that’s exclusively available to the bank’s cardholders.
UOB cardholders in those five markets get access to tickets on Wednesday this week, a full 48 hours before the general public. Debit card applications in Singapore and Vietnam were up nearly 130%, the lender said.
Globally, Google searches for the keywords “UOB” and “Taylor Swift” spiked to peak popularity on June 21 when details of her Asia tour were released, data from the search engine showed. In multiple Telegram group chats set up ahead of Swift’s concerts in March, many fans can be seen…
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source: https://news.oneseocompany.com/2023/07/03/taylor-swifts-singapore-concert-frenzy-propels-uob-card-signups-bloomberg_2023070347149.html
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