Tampa Bay Marketing Leader Shares Lessons for Succeeding in Post-pandemic Marketplace – PR Newswire

TAMPA, Fla., March 22, 2022 /PRNewswire/ — Joseph Catania, CEO and founder of Catania Media Consultants, appeared this month in an interview on the television talk show “Tampa Bay’s Morning Blend,” on WFTS-TV, Channel 28, with co-host Natalie Taylor, to discuss lessons and best practices that he has learned for Tampa Bay companies to excel in the emerging post-COVID business world.

In the interview, Catania explained the new realities of media and marketing for businesses in today’s cluttered marketplace and included several insights, based on his proprietary process, called the Catania Method. For one, companies must have a strong and thorough digital media presence, he said, and develop a robust website as well as strategically use today’s social media channels. Second, companies must develop an effective search engine marketing (SEM) plan to ensure that their online channels are positioned as highly as possible in Google and other search engine results.

The entire interview with…

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