Taking Ads To The Max, HBO Max; Ads Are The Zits In Etsy’s Awkward Years – AdExchanger

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Kilar Out

Outgoing WarnerMedia CEO Jason Kilar had interesting tidbits for Bloomberg about HBO Max advertising, now that WarnerMedia merged with Discovery (and is run by Discovery chief David Zalsav).

Set aside the rubble of AT&T’s once-ambitious plan to build a top global ad business with Xandr that would monetize Time Warner and outside media, powered by AT&T mobile data. Kilar said AT&T did provide the cover he needed to make tough changes without investors’ pressure on short-term goals.

When AT&T bought Time Warner, advertising was the nightmare scenario for HBO. But as of last year, HBO has an ad-supported tier.

“Close to 50% of every new [HBO Max] subscriber is choosing the ad tier,” Kilar says. Soon, ad-based will be the majority of sign-ups – partly because WarnerMedia prefers it. He says WarnerMedia makes slightly more on the average ad-supported user – who still pays $10 per…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/tuesday-12042022/

The post Taking Ads To The Max, HBO Max; Ads Are The Zits In Etsy’s Awkward Years – AdExchanger first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/04/11/taking-ads-to-the-max-hbo-max-ads-are-the-zits-in-etsys-awkward-years-adexchanger_2022041117805.html

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