December 06, 2023  SEONews
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Taking A Closer Look At First Impressions (Case Study) — Smashing Magazine


Five-second testing is a popular method of usability research used in the industry. It is a quick and effective way to test concepts of visual designs, yet in essence, its core belief boils down to virtually a superstition. A notion barely backed up by concrete evidence, yet often taken at face value, that somehow five seconds are just the right time to gauge first impressions. In this article, Eduard Kuric looks under the hood of how first impressions are affected by time, the test participant’s cognitive abilities and the visual complexity of the tested picture, and how UX researchers and product owners can ensure that the user’s first steps can get off on the right foot.

In today’s world of shortening attention spans and omnipresent hustle, wasting even a second could mean losing the chance to earn more time from a person you want to impress. If your interests lie in creating good user experiences, there is a fair chance you have heard of five-second testing.

Five-second testing is an established technique of usability research used by UX researchers, designers, product managers, and in a variety of other professions, such as marketing or business analysis.

In short, you show a picture of whatever you are designing (site, app, pair of socks) to a member of your intended audience for exactly five seconds. Then, you hide the picture and ask the participant a couple of questions. The goal is to learn whether the reaction — the participants’s first impression — is what...



source: https://news.oneseocompany.com/2023/12/06/taking-a-closer-look-at-first-impressions-case-study-smashing-magazine_2023120653382.html

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