Take Your Organic Search Traffic to the Next Level With Product-Led Search by Eli Schwartz – Us Weekly

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Every year or so, a new headline comes out that says something to the tune of, “If Your Business Isn’t Doing [insert buzzy tech word here], You’re Wasting Your Marketing Budget.” First, there was social media, then podcasts, then (dun dun dunnnn) content.

“Content” is one of those words that has been used so much, it’s lost all meaning. In the last decade, companies have poured millions of dollars into producing blogs, posts and articles to fill their websites with content — all in the hopes that it would rank them higher on Google search.

We have bad news. Or, actually, Eli Schwartz has bad news. He’s the author of a new book on search-engine optimization called Product-Led SEO: The Why Behind Building Your Organic Growth Strategy that is throwing a bit of a wrench into the content strategies of days past. Justin Kan, co-founder of streaming company Twitch (ever heard of…

Read Full Story: https://www.usmagazine.com/shop-with-us/news/level-up-your-seo-with-product-led-search-by-eli-schwartz/

The post Take Your Organic Search Traffic to the Next Level With Product-Led Search by Eli Schwartz – Us Weekly first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2021/10/18/take-your-organic-search-traffic-to-the-next-level-with-product-led-search-by-eli-schwartz-us-weekly_202110186870.html

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