T-Squared: A promotion for Bobby Blanchard – KSAT San Antonio

Monday marks Bobby Blanchard’s six-year anniversary at The Texas Tribune, a milestone that doesn’t include his first experiences here as a fellow in 2014 and 2015.

As director of audience, Bobby has helped oversee the doubling and diversification of the Tribune’s audience — a core goal of the strategic plan we announced in 2018.

I’m very pleased to announce that Bobby has been promoted to chief audience officer and a member of the Tribune’s senior management team. In this new role, he’ll work closely with me, CEO Evan Smith (and his successor) and the rest of the team to attain goals around engagement, membership, newsletters and service journalism.

Over the past decade or so, audience engagement positions have flourished as newsrooms have recognized how much more active journalists need to be in surfacing our work, identifying new audiences and earning their trust. Skills like search-engine optimization and deft use of social media remain critical, but audience work has grown far…

Read Full Story: https://www.ksat.com/news/texas/2022/07/25/t-squared-a-promotion-for-bobby-blanchard/

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