Survival of Online Media: Changing Content Strategies – Thai PBS World
As social media becomes a main platform for audiences around the world and the role of the traditional platforms, such as television and newspapers, is gradually decreasing, challenges for the media arise, with some ethical issues, to stay updated and adapt content to match the fast, short and catchy formats of social media. South East Asia Online news providers are finding ways to survive the digital world with new content strategies.
Online was secondary
Before the 2000s, when news websites were starting to become more popular, they were still merely an alternative data source, used for brand development of the mainstream media and were used as a news distribution platform for people abroad. Online content started to become a serious source of additional income between 2008 and 2013. The media business model was developed and there was an attempt to use tools, such as search engine optimisation (SEO), to attract more online readers.
By 2014, social media and online news had…
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source: https://news.oneseocompany.com/2023/06/18/survival-of-online-media-changing-content-strategies-thai-pbs-world_2023061846277.html
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