Survey: User satisfaction with Google grows in 2024 – Search Engine Land

Americans are more satisfied with Google Search than a year ago, according to the annual American Customer Satisfaction Index (ACSI) Search and Social Media Study 2024.

Why we care. Many search marketers and news publishers have complained about various aspects of Google Search becoming worse in recent years, especially over the past couple of years (for example, due to various algorithm updates and the arrival of AI Overviews). However, surprisingly (shockingly?) this survey indicates that the perception of Google hasn’t changed among the masses.

Google user satisfaction increase. Google remains the leading search engine. Its ACSI score increased to 81, up from 80 in 2023.

2002-2023. Google’s ACSI score has varied through the years.

• Google’s high was 86 in 2008 and 2009.
• Google’s low was 75, in 2022.

Other search engines. Overall, search engine satisfaction remained unchanged from last year, with an ASCI score of 80.

• DuckDuckGo’s score (79) remained unchanged from last year.
• …

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source: https://news.oneseocompany.com/2024/07/23/survey-user-satisfaction-with-google-grows-in-2024-search-engine-land_2024072357426.html

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