Survey Shows Contractors’ Marketing Gaps – ACHR NEWS
A survey of HVAC contractors and homeowners found significant gaps between the places that contractors tend to focus marketing efforts and the ways consumers are most likely to search for HVAC service providers.
The survey found, for example, that while 47% of contractors advertise via local print media such as newspapers, magazines, and mailers, only 22% of homeowners search for a contractor using print media. And while 29% of homeowners reported looking to home-improvement retailers to find a contractor, only 13% of contractors market through those retailers, the survey found.
The survey was conducted in March by Clear Seas Research, the research unit of BNP Media, parent company of The ACHR NEWS. It also included questions on pricing, HVAC equipment, the importance of online reviews, the factors that go into HVAC purchasing decisions, and other issues surrounding contractor-customer relationships.
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The post Survey Shows Contractors’ Marketing Gaps – ACHR NEWS first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/09/05/survey-shows-contractors-marketing-gaps-achr-news_2023090549806.html
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