Survey Says Podcasts Reach 120 Million Listeners Per Month – Radio World
This is one in a series about the latest edition of “The Infinite Dial.” (Read the previous story.)
When the 2023 Infinite Dial turned its attention to podcasting, it found a return to growth.
Podcasting hit 120 million monthly listeners for the first time, and the percentage of population who listened in the past month grew after slippping backward last year.
Podcast listening continues to be a predominately male activity, with men leading women this year by seven percentage points, according to Edison’s research.
A demographic breakdown of Edison’s monthly listening figures show the 12–34 group leading the pack, with 35–54 second, and 55+ a distant third.
U.S. weekly podcast listeners average nine podcasts per week. That’s one more than last year.
The 2023 Infinite Dial has left a few podcasting stones unturned. For example, how many podcasts are out there? How many episodes? What are the most popular tools for finding podcasts? Is podcasting approaching a saturation point? If so,…
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source: https://news.oneseocompany.com/2023/03/09/survey-says-podcasts-reach-120-million-listeners-per-month-radio-world_2023030941762.html
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