Suparshv Chopra: Searching for Information? TikTok It! | LBBOnline – Little Black Book – LBBonline

The director of digital media at Mediaplus Middle East shares how 40% of gen zers are using social media platforms as a search engine

Very recently, Google discovered that it is not just YouTube that is facing a threat from popular social media apps like Instagram or TikTok but it’s also their core services such as Google Search and Google Maps that are losing their popularity amongst the gen z population. Based on a recent study conducted by Google, as much as 40% of gen zers are using these social media platforms as a search engine.

I have penned down my two cents on why this is becoming a growing trend amongst the most sought-after target group and how brands/advertisers can adapt to this changing audience behaviour.

First the why:

As quoted by Prabhakar Raghavan (VP, Google Knowledge & Information Organisation) at Fortune’s Brainstorm Tech conference, “New internet users do not have the expectation and the mindset that we have become accustomed to. The queries they ask are…

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The post Suparshv Chopra: Searching for Information? TikTok It! | LBBOnline – Little Black Book – LBBonline first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/10/04/suparshv-chopra-searching-for-information-tiktok-it-lbbonline-little-black-book-lbbonline_2022100432163.html

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