Successful Real Estate social media campaigns and posts

Businesses of all shapes and sizes benefit from a solid social presence.

This even applies to the real estate business. To embody the previous statement, 77% of the brokers somehow using social media for real estate. So if you’ve been scratching your head about creative ways to market your business on social media, we’ve got you covered.

This article covers everything from how to market your property on social media to some great examples. So let’s get to it with ways to market real estate on social media.

While creativity is essential to your social media strategy, it’s not all you need. Your strategy should be a mix of entertainment, education and branding, regardless of the business industry.

Post informative content

Posting educational content helps build credibility. 34% of US customers follow brands on social media specifically for educational content. So undoubtedly, informative content is essential to any social media strategy.

Use influencer marketing

Use social media to improve reach and attract the right audience through influencer marketing. Reach out to influencers interested in endorsing real estate businesses and work with them to create branded content. This helps you attract potential buyers while also increasing credibility.

Tell your brand story

Many brokers pay a ghostwriter to write their marketing materials. While this is one way to tell your brand story, it has its own shortcomings. A ghostwriter will never know the why behind your...