Successful Content Marketing: An Inside look at Neilpatel.com – NeilPatel.com
I’ve been doing content marketing for a long time.
If there’s one thing that’s true, it’s that the landscape is always changing. Constantly. But one thing that doesn’t change? The need to be strategic with your content. The days of writing hundreds of blog posts and hoping something sticks are over (if they were ever really there).
Today, content marketers need to have clear plans in place for ideas, creation, implementation, and distribution. Curious why? When I asked my audience why content was king, here are the answers I got:
- 47.9% of people felt it was because Google and people like it.
- 26.2% of people felt more content meant more SERPs
- 15.3% of people felt it helped them optimized for searched KWs.
- 10.5% of people felt content was losing its crown.
So as you can see, while most people are still on board with content, there is a group that are feeling that content is losing its luster. And I would say with bad or outdated content, there’s truth there. Today, we need to be…
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