Subsidizing Creators Ain’t Easy; TikTok Learns From Search (And Vice Versa) – AdExchanger

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Creatoring Something Out Of Nothing

Tech companies spend millions of dollars – even billions – to subsidize creators. But have any started a creator revenue flywheel (aside from YouTube)?

Paying creators is expensive, and the payoff isn’t always clear. Sometimes it can feel like a lottery system with occasional lucky winners.

Snapchat paid out more than a million dollars per day last year, but the bonanza only lasted a few months – and, anyway, $1 million per day is relatively low if you want to attract a vibrant creator economy.

TikTok, which has a $200 million creator fund, is a newish platform, so creators are more willing to patiently await the rollout of revenue-generating products. But that patience won’t last forever. Supporting creators will be a huge business challenge for TikTok this year, according to eMarketer.

But creator funds aren’t specific to social media. Last week, HubSpot announced its…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/tuesday-29032022/

The post Subsidizing Creators Ain’t Easy; TikTok Learns From Search (And Vice Versa) – AdExchanger first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/03/28/subsidizing-creators-aint-easy-tiktok-learns-from-search-and-vice-versa-adexchanger_2022032816970.html

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