Study finds few accounting firms use social media, much to their detriment – Accounting Today

While accountants, like most people nowadays, engage with social media, overall their firms tend not to, which leaves them far less visible to potential clients.

Verbatum, a U.K.-based virtual receptionist service, found in a poll that 75% of firms do not use social media to promote themselves, meaning that one in three accounting firms in the U.K. are “virtually invisible to search engine results.” While they may have a LinkedIn, Twitter or Facebook page, they are not promoting it to raise their firm’s profile, despite 95% saying that they, themselves, use social media.

The survey further found that firms tend also to ignore the time it takes for their website to load on desktop computers and mobile devices, which could lead to a poorer-quality experience. Despite over half of all website traffic coming from mobile devices in 2022, 61.2% of accounting firm websites do not load fast enough for customers on mobile devices.

Read Full Story: https://www.accountingtoday.com/news/study-finds-few-accounting-firms-use-social-media-much-to-their-detriment

The post Study finds few accounting firms use social media, much to their detriment – Accounting Today first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/09/08/study-finds-few-accounting-firms-use-social-media-much-to-their-detriment-accounting-today_2022090829721.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.