Study: Communicators Are Walking Into An ‘AI Issues Trap’ – PRovoke Media
New research from Golin London found that 97% of communications professionals are concerned about the impact of AI on reputation, issues & crisis management, but most feel unprepared.
LONDON — Communicators feel unprepared for the threat of AI to organisation or brand reputation, despite 97% being concerned – with a quarter identifying it as a significant threat – according to new research from Golin.
A survey of 200 communications professionals commissioned by the agency as part of its ‘AI Issues Trap’ report into the impact of AI tools on issues and crisis management, found that nearly 60% are yet to adjust their reputation management approach to AI, with two-thirds unsure how to.
The agency’s risk and reputation EVP Victoria Brophy said: “The use of AI tools is completely shifting how we operate issues and crisis management. On the positives, we now have new tools to identify threats such as misinformation, bot networks and malicious acts across digital platforms and social,…
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source: https://news.oneseocompany.com/2023/11/23/study-communicators-are-walking-into-an-ai-issues-trap-provoke-media_2023112352970.html
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