Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study] – Search Engine Journal
The structured data landscape has undergone significant transformation in 2024, driven by the rise of AI-powered search, the growing importance of machine-readable content, and the need to ground large language models in factual data.
According to the latest HTTP Archive’s Web Almanac, analyzing structured data across 16.9 million websites reveals a clear shift from traditional SEO implementation to more sophisticated knowledge graph development that powers AI discovery systems.
While Google deprecated certain rich results like FAQs and HowTos in 2023, it simultaneously introduced an unprecedented number of new structured data types, including vehicle listings, course info, vacation rentals, profile pages, and 3D product models.
In February 2024, it expanded support for product variants and GS1 Digital Link, followed by the beta launch of structured data carousels in March.
This rapid evolution signals a maturing ecosystem where structured data serves not just search visibility but…
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source: https://news.oneseocompany.com/2024/12/03/structured-data-in-2024-key-patterns-reveal-the-future-of-ai-discovery-data-study-search-engine-journal_2024120359315.html
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