Strategygram: Winning gestures, Marketing & Advertising News, ET BrandEquity – ETBrandEquity

ET BrandEquity.com brings the thirty-first part of the weekly series of Strategygrams.

This week’s Strategygram titled ‘Winning Gestures’ is part of the series created by Sattar Khan, a brand strategy consultant. Each Strategygram condenses one strategic thought into one image. The collectible series is a visual guide to strategic thinking and provides handy image prompts for your brand strategy workouts.

We have always used gestures to get information—“I’ll squeeze this banana to check if it’s over-ripe”—or to give information—“I want that cake slice, the one I’m pointing at”—and we intuitively know that information secreted in gestures (facial expressions, body language) grants us a view of a situation that language can’t or won’t yield.

Even subdued mental states such as preoccupation manifest their tell-tale gestures. “When Wolsey, in Henry VIII, discovers to his horror,” says the eminent Shakespearean scholar David Bevington, in his book, Action is Eloquence: Shakespeare’s…

Read Full Story: https://brandequity.economictimes.indiatimes.com/news/marketing/strategygram-brand-strategy-strategic-thinking-david-bevington-sattar-khan/93414488

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