Strategygram: Getting to simplicity – ETBrandEquity

ET BrandEquity.com brings the twenty-third part of the weekly series of Strategygrams.

This week’s Strategygram titled ‘Getting to Simplicity’ is part of the series created by Sattar Khan, a brand strategy consultant. Each Strategygram condenses one strategic thought into one image. The collectible series is a visual guide to strategic thinking and provides handy image prompts for your brand strategy workouts.

Some people denigrate complexity and adulate simplicity, innocent of the reality that without complexity, simplicity cannot exist.

Yes, complexity frustrates while simplicity elates, but complexity precedes simplicity—always—and packs that rich mixture of content which simplicity refines to its essence.

First you complexify, then you simplify. E=mc2 is simple but its significance comes only from the mountain of complexity it summarises.

As a strategist, that is your ambition: create your strategy’s equivalent of e=mc2.

Imagine a mountain named Complex. On the left is…

Read Full Story: https://brandequity.economictimes.indiatimes.com/news/marketing/strategygram-getting-to-simplicity/92144537

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