Strategy Analytics: Consumer AR Device Market Triples from 2020-21 – KULR-TV

BOSTON–(BUSINESS WIRE)–Aug 15, 2022–

The AR device market has so far been dominated by enterprise devices. Although AR has proven popular with consumers on smartphones with breakout hit apps such as Pokémon GO and Snapchat, consumer devices have yet to reach the mainstream. But there are encouraging signs – Strategy Analytics latest report, “ Has Consumer AR finally arrived? Market triples from 2020-2021 ” shows that the consumer AR device market tripled from 2020-21. Nreal has taken an early lead in this space with a 75% share of consumer AR shipments in 2021.

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Global Consumer AR – Shipment Share, Source: Strategy Analytics

The report author, Executive Director David MacQueen, said, “Consumer shipments grew 161% YoY from 2020 to 2021. In the same period, growth in consumer AR revenues outpaced the overall market, growing over 300% YoY. There are a broad…

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