Strategies to win in a video-first world: Selling, shopping and engaging live – Retail Dive
Imagine it. A sleek car blows through a picturesque desert landscape. The well-cued orchestra reaches a crescendo right as the driver roars around a corner, sliding at an angle stop right at the edge of a cliff. The camera zooms out as the text of the brand name fades in, and the announcer narrates some script about grace, beauty, power. Everything is picture perfect. And most consumers feel nothing.
Meanwhile, we’re in love with cats who interrupt their owners as they’re being interviewed on the news. We reshare and rewatch real moments, or hot takes of real moments, or hot takes of fake moments from the latest Real Housewives episode. We talk about digital waiting lines for Taylor Swift presale tickets, or the latest World Cup drama. We obsess over politics in real time. It gives us what we crave: unpredictability, newness and a sense of connection that informs our own identity.
The reality is that over the last 36 months digital customer experience in most of the western world…
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source: https://news.oneseocompany.com/2022/12/12/strategies-to-win-in-a-video-first-world-selling-shopping-and-engaging-live-retail-dive_2022121237417.html
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